Reserve Bank of India created an milestone by becoming the world’s first central bank to reach 1 million Twitter followers.
What will surprise to know that it is matter of pride for Indians is that the 85-year-old Reserve Bank was a latecomer to the world of social media, as it created a twitter account only in January 2012. The news was confirmed by the RBI governor Shaktikanta Das who congratulated his colleagues on this occasion. and wrote, “RBI Twitter account reaches one million followers today. A new milestone. Congratulations to all my colleagues in RBI.”
As per official report, RBI has managed to beat the world’s most influential central banks — the US Federal Reserve and the European Central Bank — on Twitter by a huge margin, emerging as the most popular central bank on twitter with over one million followers.As per official report, RBI Twitter number of followers has increased from 9.66 lakh on 27 September, 2020 to over 10 lakh since yesterday.
At present, the RBI handle is followed by 1,015,910 people around the world. The second is held by central bank of Mexico (Banco de Mexico) with 7.74 lakh followers, followed by Bank of Indonesia (7.57 lakh). The US Federal Reserve, the world’s most powerful central bank, has only 6.77 lakh followers, placing it at a distant fourth slot.
In recent times RBI has also launched another Twitter account called ‘RBI Says’, whose main aim to reach out to the common man and has also started a Facebook page with the same name in early April. The main aim was to create customer awareness campaign to prevent innocent account-holders from being conned by impostors.